There was JUUL. Now there is ZYN. Big Tobacco is continuing to make its business model addiction, and its customer base teens and young adults.

In today's episode, Dr. Delaney Ruston talks with Dr. Robert Jackler, an expert on how Big Tobacco targets teens with slick and deceptive advertising and misleading products.

Dr. Jackler, a professor at Stanford, talks about ZYN, the small flavored nicotine pouches that are going viral on social media. Created as a so-called safer means of harm reduction for vapes and cigarettes, ZYN packs a powerful punch of nicotine, making them just as harmful.

Dr. Jackler, who conducted research on pouch nicotine for the World Health Organization, shares how ZYN is being deceptively marketed to teens, how they lead to nicotine addiction, and what parents and teens can do to help those who are hooked.