The Colin and Samir Show Mark Rober's $60 Million Dollar Experiment
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May 13, 2026 
Mark Rober, former NASA engineer turned YouTube STEM creator, and Scott Lewers, Crunch Labs’ Chief Content Officer with legacy media chops, discuss building Class Crunch Labs: a free, high-production STEM curriculum for grades 3–8. They cover making science sticky for classrooms, pilot testing and open-source lessons, storytelling and hands-on demos, balancing big productions with intimacy, and bringing studio rigor to creator work.
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Schooled Netflix Show Premise
- Mark is making a Netflix competition series called Schooled where he runs a school, scouts young makers, and awards a scholarship and apprenticeship.
- The show films near Calabasas and uses Mark's format of experiments and games inside a school setting.
Pick Platforms By How Audiences Watch
- YouTube and streaming serve audiences differently so choose platforms by rhythm and bingeability.
- Use Netflix for binge, curated exposure and YouTube for ongoing uploads and direct ownership of your library.
Creators Now Function As Production Studios
- The creator-to-studio evolution mirrors Hollywood's star system: creators become production studios that bring brand trust to premium shows.
- That trust lets platforms and studios package creators into bingeable, curated products for new audiences.