The Unofficial TikTok Shop Podcast with Jordan West
Ep 373: Is PMax a Rip-off?
Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built.
In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Performance Max works like a pre-funnel mechanism.
- Google is going to start showing ads to people before they even realize that they want your product.
- Performance Max is the new Facebook.
- Performance Max utilizes all Google placements but it knows when to hit those people and with what kind of content.
- Don't just look within the platform, understand your metrics
- Do not give up on your Performance Max campaign.
- It is important to train Performance Max on what you want it to do.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
***
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!