Builder Stories Make Marketing Your Competitive Edge | Adam McChesney of Builders of Authority
Mar 4, 2026
Adam McChesney, founder of Builders of Authority and seasoned digital marketer who built 200+ websites and multiple home-service companies. He explains why consistent marketing beats seasonal booms. He contrasts personal branding with company branding and outlines content themes that actually generate leads. He shares when to hire an agency and how to vet marketing partners.
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Fix Basics Before You Spend On Ads
- Do low-cost fixes before spending on ads: clean up Google Business Profile, refresh social pages, and claim low-hanging organic opportunities.
- Educate prospects first so you don't waste ad dollars on broken operations.
Use Personal Brand For Faster Visibility
- Post consistently on a personal account: Adam followed a twice-daily 90-day rule and landed his first client on day 89.
- Personal brands accelerate visibility roughly in 90 days versus ~18 months for business brands.
Choose Consistency Over Perfection
- Choose the hard path: decide to consistently create content despite discomfort and accept early low quality as part of improvement.
- Expect incremental gains; leads often arrive after multiple exposures, not one post.