What Happened: How and Why

March 16, 2026

I am sitting in front of a computer that can deliver love letters to billions of addresses across the twenty-four time zones that encircle this watery rock we live upon.

I sit and stare and look with wonder at the glittering ocean called Youtube, deeply aware that I know next-to-nothing about it. This gives me a tremendous advantage.

It keeps me from doing what everyone else is doing.

Naive ignorance becomes nitroglycerin when it is energized by the spirit of adventure. Handled carefully, you can move mountains with it. But if you are reckless, clumsy, or just plain unlucky, that same TNT can blow you into pieces.

I looked at myself in the mirror and said, “Let’s go exploring.”

Mirror-me thought it sounded like fun, so he passed through the glass to join me on my side of the mirror.

Energized by the spirit of adventure, I launched @GreatWritersSeries on Youtube and Mirror-Me launched @TribalGospel.

On Feb 12, 2026, GreatWritersSeries had 480 views and a few dozen subscribers.

On March 12, 2026, it had accumulated 5,146,423 total views and 44,684 subscribers.

TribalGospel had zero views on Feb 12 to but quickly accumulated 8,299,137 total views and 105,707subscribers by March 12.

GreatWriters Series received fresh content once a day.

TribalGospel received fresh content at a much faster pace, up to 3 times a day.

Indy Beagle has posted some Youtube screenshots in the rabbit hole for you, along with a couple of the most successful videos.

I will now answer your questions:

Q: “Can you teach me how you did this?”

A: Yes, but the information will probably not be useful to you. But if you insist on hearing all of the details, be in the tower at Wizard Academy on May 26-27. I will spend one hour of that two-day class answering the questions of whoever is in that room.

Q: “Why has TribalGospel outperformed GreatWritersSeries?

A: GreatWritersSeries is carrying water to the ocean. TribalGospel is carrying water to the desert.

Q: “What do you mean?”

A: GreatWritersSeries is published for people who love literature that was written in the English language. This widely diverse but relatively small group is scattered across the United States, Canada, Australia, Great Britain, and Ireland, with a few additional outliers flung here and there.

GreatWritersSeries wants only to tempt people to become lovers of literature, whereas TribalGospel is published for people in every time zone who are thirsty for encouragement and hope.

English is not their first language, but they can understand it if they can read along with what they are hearing.

Look at the comments @TribalGospel and these things will immediately become apparent to you.

A startling number of TribalGospel subscribers are in Iraq, Ukraine, Egypt, India, Saudi Arabia, the Philippines, Indonesia, and throughout South America. I knew this would be the case, so I leaned into it.

Are you beginning to understand why only a spattering of what I have learned during these past 28 days will be useful to you? TribalGospel wants only to make a difference – to lift people up for a moment – so that channel went to where it could most easily encourage the largest number of people.

Traditional wisdom would have said that only an idiot would sing flashes of Bible stories and the message of Jesus to nations that are predominantly non-Christian.

But I have always been an idiot.

Q: Does everyone consider it to be encouragement?

A: Of course not. You will notice that about 10 percent of the Youtube comments are rage posts from people who want to tell me why I am wrong.

But I ignore those people because have found more than 100,000 people in just 28 days who have clearly said, “Thank you! And will you please send me more of this?”

Q: Do you believe this will be sustainable or is it a flash in the pan?

A: I have no way of knowing. My suspicion, though, is that TribalGospel will continue to grow, but GreatWritersSeries will ebb and surge like the tide.

Q: Why do you think so?

A: The world has billions of forgotten people, overlooked people, and many of those people are carrying smart phones. The message of TribalGospel will be very consistent, mostly just variations of an uplifting theme. This causes me to believe that TribalGospel will gain new subscribers faster than it loses old ones.

But I do not make that assumption about GreatWritersSeries.

A person who subscribed when they heard a Shakespeare song is going to be angry and confused when they hear the gonzo writing of Tom Robbins. To have a stable subscriber base, GreatWritersSeries would have to choose a narrow niche within the already narrow “Lovers of Literature” niche.

The hope of GreatWritersSeries is to expose people to a writer that enchants them enough to read a book by that writer. You can think of GreatWritersSeries as a dealer who is giving away samples in the hope of creating new addicts.

I apologize for that metaphor, but I couldn’t think of a better one.

The adventure continues. Snow-capped mountains loom ahead and winter is coming.

Roy H. Williams

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