The MacRumors Show 183: What's Coming at the March 4th 'Apple Experience'?
Feb 20, 2026
They preview Apple’s March 4 “experience” and which cities will get in-person reveals. They cover rumors about a low-cost colorful MacBook and its tradeoffs. They debate the likelihood of an iPhone 17e with spec bumps and a notch. They run through modest chip upgrades across MacBook Pro, iPad Air, and entry-level iPad. They consider potential demos for Vision Pro and other small product refreshes.
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Apple Calls It An "Experience"
- Apple labeled the March 4 gathering an "Apple Experience," signaling a smaller, non‑keynote media event.
- The event will run in New York, London, and Shanghai simultaneously, implying targeted regional demos rather than a single streamed keynote.
A Budget Colorful MacBook Is Likely
- A rumored low-cost colorful MacBook is expected with a 12.9" LCD, aluminum chassis, and A18-level performance.
- Pricing likely targets around $699 to undercut MacBook Air and appeal to education and budget sectors.
Watch For Staggered Press Releases
- Expect Apple to stagger product announcements via press releases ahead of the experience rather than one big keynote.
- Monitor press releases the week of March 4 for day‑by‑day product reveals leading into the in‑person demos.