
Bankless Why Gen Z Will Turn Everything Into a Market | Threadguy
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Dec 18, 2025 Threadguy, also known as Michael, is a crypto-savvy trader and founder of Counterparty Media, renowned for his insights into Gen Z's unique market mentality. He discusses how trading has evolved into a spectator sport, fueled by Gen Z's internet fluency. The conversation delves into ‘Entertainment Finance,’ where trading mimics gaming culture. Threadguy also highlights the impact of social proof on market entry, and how tokens could redefine investment landscapes. He argues that today’s traders are like athletes, and every asset may soon become content.
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Two Gen Z Money Paths
- Michael frames two Gen Z money paths: stability trades (tradeskills) and lottery-ticket gambles.
- He rejects doomerism and sees entrepreneurship and trading as complementary escapes from a broken normal path.
Internet Capital Markets Thesis
- Michael predicts internet capital markets will grow as rails, regulation, and users mature and everything goes on-chain.
- He believes crypto will repeatedly be the primary destination for permissionless, internet-native markets.
Celebrity Meme-Coin Cycles
- Michael recounts celebrity meme-coin moments that took him into mainstream attention and then back into crypto seasons like Solana memes.
- Those cycles show how attention can pull creators into and back into crypto as a content machine.

