The Breakfast Club Rooting For Everyone Black ( Oscar Wins and SXSW real conversations with Ciara)
Mar 16, 2026
Ciara, singer and cultural influencer using music to drive public-health change. She and Loren talk SXSW moments and how music and media can normalize HIV testing and PrEP. They explore leveraging pop culture for outreach and why platforms should share clear resources.
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Oscar Recognition Still Moves The Conversation
- Recognition at awards still matters as cultural validation for Black creatives.
- Lauren LaRosa cites Michael B. Jordan and Ryan Coogler's Oscars presence as shifting industry conversations and opening rooms for future creators.
Using One Two Step To Open HIV Conversations
- Ciara used her song One Two Step at SXSW to start conversations about HIV prevention targeting Black women.
- Lauren LaRosa describes learning that 50% of new HIV cases are Black women and that cultural moments make the message stick.
Combine Music And Media To Spread Health Messages
- Use music and media together to spread health messages because music travels faster through culture.
- Ciara adds 'media' to 'music, money, medicine' to emphasize platformed storytelling accelerates awareness.