
ACQ2 by Acquired High-performance Hiring & Interviewing with former Amazon Worldwide GM of Prime Membership, Anna Collins
May 5, 2020
In this conversation, Anna Collins, former GM of Prime Membership at Amazon, shares her extensive expertise in high-performance hiring. She emphasizes the importance of structuring interviews for both creativity and connection, arguing that chaos hinders human interaction. Anna discusses Amazon's unique interview processes, including the role of bar raisers, and compares them to Microsoft’s methodologies. With insights drawn from her career across various industries, she offers actionable strategies for building strong teams and enhancing candidate experiences.
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The Bar Raiser/As Appropriate Role
- Include a 'bar raiser' (Amazon) or 'as appropriate' (Microsoft) in your interview loop.
- This role assesses long-term potential, cultural fit, and level calibration, balancing the hiring manager's immediate needs.
Structure and Creativity
- Structure facilitates both creativity and human connection during the interview process.
- Avoid chaos by implementing a structured approach for a better candidate experience and productive assessment.
Vision, Mission, Values First
- Define your company's vision, mission, and values before hiring.
- Integrate these into the interview process to assess candidate fit beyond skills and experience.

