Why Austin's New Logo Cost $1.1 Million

Austin's new million-dollar logo caused a lot of controversy this year and despite petitions to “stop” it, it is officially up and running on the city's social media accounts and website. The wavy A, in colors inspired by our “greenbelts, lakes, skyline sunsets, and bluebonnets,” replaces a seal that was designed as part of a contest back in 1916, as well as hundreds of department-specific logos. But will Austinites ever be okay with the exorbitant cost? Host Nikki DaVaughn is joined by Jessica King, Austin’s chief communications director; and Yasmin Wagner, the city’s web and creative services manager, to discuss. 

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