Understand

Tech and AI: 2. The Cloud

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Jul 3, 2023
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ANECDOTE

Data Center Visits Feel Like Secure Futurism

  • Visiting a data center feels like a cross between a futuristic building and a prison due to heavy security and locked rooms.
  • Carlin Jackson recalls biometric checks, locked corridors and floor‑to‑ceiling computers that make visits feel privileged.
INSIGHT

Cooling Is The Dominant Data Center Cost

  • Cooling dominates the sound and energy consumption in data centers because thousands of servers must be kept cold.
  • Jackson notes cooling fans are the loudest element and operators locate centers in cooler climates to reduce energy use.
INSIGHT

Location Choices Cut Data Center Energy Use

  • Data centers are often sited in cool regions with cheap sustainable power to cut energy and improve efficiency.
  • Jackson cites Microsoft’s underwater experiment near Orkney and Iceland's geothermal power as examples.
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