Retaining your shoppers with fun shopping events and community building with RAGS Founder Rachel Nilsson

Mariah Parsons and Rachel Nilsson, Founder of RAGS, discussed Rachel’s experience in building her e-commerce business, emphasizing the importance of perseverance, creativity, and customer satisfaction. 

Rachel shared her journey, including managing demand, partnering with large companies like Nordstrom and Disney, and navigating the unpredictable journey of entrepreneurship. 

They also discussed the pros and cons of implementing limited edition models to increase FOMO marketing and getting creative with inventory sales.

After Rachel’s premiere on Shark Tank, she navigated through having to deal with copycats but ultimately refocusing on doing their own thing and doing it well.

This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands. 

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Episode Timestamps

• 4:37 Starting a clothing line from scratch, growing through social media and Shark Tank appearance

• 9:56 Limited edition drops, FOMO marketing, and serving customers

• 17:32 Limited edition products, inventory management, and consumer behavior

• 24:45 Challenges and successes of limited edition clothing model, with a focus on founder's personal experience and lessons learned

• 29:38 Entrepreneurship, success, and surrounding oneself with a supportive community

  33:04 Entrepreneurship, innovation, and dealing with copycats