Get the app
public
ios_share
Knowledge at Wharton
chevron_right
Not Your Mother’s Barbie: How Mattel’s New Dolls Aspire to Inspire
Mar 29, 2018
24:49
forum
Ask episode
play_arrow
Play
view_agenda
Chapters
auto_awesome
Transcript
info_circle
Episode notes
Mattel’s new Barbie doll line looks to create role models more than fashionistas. Three experts analyze the marketing that launched them.
Hosted on Acast. See
acast.com/privacy
for more information.
Knowledge at Wharton Knowledge at Wharton Knowledge at Wharton