Building a Company to Compete with Larger, More Established Entities, With John Cerasani

John Cerasani is a serial entrepreneur, business expert, and venture capitalist.

John shares his top three tips to build a well-established company:

Number One: Get Your Hands Dirty — There is not one function of my current company or any of my former companies that I could not tell you the inner workings of. I am a firm believer that you can’t lead a team if you are not familiar with their occupation. Now, I am not saying that you need to be the best at each function; you shouldn’t be, but you should understand the job function intimately so you can find and hire a person that can do it as good or better than you, and then effectively lead him/her.

Number Two: Inflate Your Company, Not Your Head — Take phrases like “my employee” out of your vocabulary and replace them with “my colleagues.” Go to an initial prospective client meeting as someone that is looking to help and serve that client. Do not go as the company President that is looking to impress them.

Number Three: Be Concise, Be Succinct, Be Detail-Oriented in All Communications — In 2011, I wrote a book called “Paid Training” and one of the chapters is named “Speak the Language, but don’t BS.” I cringe when I hear BS and I have greater respect for clients that recognize when someone else is doing it too. Every industry has its share of buzz words or phrases that simply are what I think of as space fillers when there is nothing intelligent to add or say. In the book, I was comparing this kind of jargon coming from the mouth of someone from a smaller organization not having the same impact as from someone at a larger more established place of employment. The reality is though, that there isn’t a place for it anywhere.

Tune in and listen to John’s answers to questions such as:

• What is the transition like from working for someone to starting your own business?
• What do you look for as a venture capitalist?
• What are some lessons you’ve learned from sports that you look for in founders?
• Why do you think that society has not caught up with the times in terms of career paths?
• What is your book, “The 2000 Percent Raise” about?
• And much, much more!

The post Building a Company to Compete with Larger, More Established Entities, With John Cerasani first appeared on Business Creators Radio Show with Adam Hommey.