Get IN. with Nate Spangle Meet The Hoosier Food Influencer with 5 Million Followers
In this episode, I brought on Justin Holmes, founder of Holmes Cooking, a digital chef with over 3.6 million followers.
We explored Justin's journey from his roots in Indiana, through his transition from factory worker to full-time content creator, and what fuels his passion for cooking and content creation.
You are going to learn:
- Advice to young creators just getting started
- How to turn passion into profit when it comes to content
- Delicious recipes for all stages of life
Huge thank you to our partners:
Hope Plumbing Greek's Pizzeria
Check out these great clips from the show:
00:58 Meet Justin Holmes: The Online Cooking Sensation 02:12 Justin's Journey into Cooking 03:17 From Hobby to Content Creation 04:27 The Rise of Holmes Cooking on TikTok 05:33 Diversifying Content and Platforms 07:41 Building an Authentic Brand 08:40 Expanding to Long-Form Content 16:08 The Turning Point: Going Full-Time 24:37 Life as a Content Creator in a Small Town 29:07 The Raid on Don Miller's Home 29:44 The Legal Issues and Artifacts 31:34 Monetizing Social Media Platforms 32:19 Challenges and Strategies for Content Creators 34:06 The Importance of Familiarity in Videos 41:14 Inspiration from Other Creators 49:43 Favorite Recipes and Cooking Tips 56:01 The Secret Recipe 56:56 Future Plans for Holmes Cooking 57:20 Merchandise and Collaborations 59:24 The Importance of Community 01:04:11 Personal Stories and Reflections 01:05:27 Lightning Round: Fun Food Questions 01:15:49 Hidden Gems and Hoosier Pride
Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.