Chief Change Officer #377 Ral West: From Charter Planes to Real Estate Empires—Systems, Grit, and Reinvention
Most people retire after one successful business. Ral West kept building.
In this episode, Ral shares how she co-ran a charter airline between Alaska and Hawaii for 25 years—eventually selling it to Alaska Airlines—and then launched into her next chapters: owning cruise ships, investing in real estate syndications, and helping other entrepreneurs find sustainability without burnout.
From navigating gender bias in a family business to designing automated booking systems and letting go of control through delegation, Ral’s story is a masterclass in evolving through every season of life. Whether you’re in the startup grind, planning an exit, or rethinking what “retirement” means—her story will get you dreaming smarter and bolder.
Key Highlights of Our Interview:
The 25-Year Flight Plan: From Tourism to Aviation
“I started in Alaska tourism. My husband was in real estate. Together, we launched a charter service to Hawaii—and turned it into a full airline.”
Selling to Alaska Airlines: A Strategic Exit
“We knew they were entering the Hawaii market. Instead of competing, we showed them why buying us was smarter.”
When Cruise Ships Became the Next Chapter
“We bought five small cruise ships out of bankruptcy, redesigned the Alaskan travel experience—and then pivoted again after COVID shut everything down.”
Why Real Estate Was the Right Post-COVID Play
“We own part of over 6,000 apartment units in five states. Why? Because homeownership is becoming harder, and rental demand is rising.”
From Exhaustion to Empowerment: Lessons from the Middle Years
“Between 35 and 55, I was stretched thin—business, babies, burnout. I had to build systems and teams to stay afloat.”
The Real ROI of Delegation
“Delegation isn’t about giving things away—it’s about building trust and giving others space to shine.”
Turning Intuition into Systems
“I realized I made ad-spend decisions based on 3-day sales trends. Once I named it, I turned it into a repeatable formula my team could follow.”
Reservation System Reinvention
“We invested two years into building an online booking system that ran 24/7—freeing us from the phones and doubling our revenue.”
Not Your Typical Retirement Plan
“I could’ve retired 16 years ago. I didn’t. I love working. My retirement plan is doing what I want, when I want, with the systems to support it.”
Advice for Entrepreneurs at Any Age
“Be bold. Stay curious. Watch the world. And don’t let age—or fear—be the thing that keeps you small.”
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Host: Vince Chan | Guest: Ral West
--Chief Change Officer--
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