The GaryVee Audio Experience Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight
35 snips
Jan 30, 2026 Discussion of underpriced attention opportunities like TikTok live shopping, Substack newsletters, and Snapchat Spotlight. A new focus on intentionality, accountability, and measuring impact over loyalty. Deep-dive on collectible strategies and the pitfalls brands make. Practical tips on live-shopping tactics, content authenticity, and turning viral moments into sustained momentum.
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Map Clear Priorities And Measure Impact
- Gary Vaynerchuk created a clear roadmap for 2026 called "attentionality and impact" and mapped his top executives and companies.
- He will measure employees by accountability and results rather than loyalty and longevity.
Design Collectibles With Scarcity And Story
- Plan collectible drops with tiered scarcity, extensions, and community strategy instead of mass-producing identical toys.
- Launch with storytelling, NFC/digital layers, live events, and influencer/twitch support to build value.
Physical And Digital Are A Barbell
- The future of collectibles is "fidgetsal" — both physical and digital layers will coexist and strengthen value.
- Top brands should be extreme analog and extreme digital rather than stuck in the middle.
