Sports Marketing Machine Podcast 72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay
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Jun 11, 2024 In this discussion, Steve DeLay, an industry expert from The Ultimate Toolkit, shares his insights on crafting effective marketing plans for sports teams. He emphasizes the critical alignment between ticket sales and marketing for driving revenue. Delve into the 'sellout matrix,' a strategy to generate excitement and boost ticket sales. Steve also highlights innovative tactics for gathering email addresses and fostering ticket usage. Plus, he introduces valuable resources for both sports management students and teams to thrive in the competitive landscape.
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Limit Flex Plans for Better Sales
- Design five-game plans with curated games, not fan picks, to reduce choices and increase attendance.
- Simplify choices to prevent sensory overload and improve redemption rates.
Focus on Existing Fans First
- Focus marketing on existing fans who attend games to increase repeat attendance.
- Target people who already show interest rather than mass advertising unknown fans.
Own and Incentivize Email Collection
- Assign ownership of email collection to one dedicated person on the team.
- Use incentives, sweepstakes, and in-line engagement to maximize email capture at games.