Creator Economy Live 🎄 The 12 Stories of Social: How 2025 Supercharged the Creator Economy
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On the 12 months of 2025, the social platforms gave to thee… a booming creator economy.
It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control to episodic content, creator media empires, livestream shopping, and the return of the written word, we’re breaking down what really mattered in 2025.
This year, we’re switching things up and inviting friends to the table to wax poetic, sip some eggnog, and debate the state of the creator economy with us, including Aneesh Lai, Kerry Flynn, and Monica Khan.
Together, we crown Creator of the Year and Brand of the Year, revisit the rise of creator content everywhere (yes, everywhere), and ask the big question as YouTube turns 20: is monoculture officially dead?
Hit play for laughs, hot takes, and a definitive look back at the year that supercharged the creator economy - and what it all means heading into 2026 🎄🎧