130. Invisible at Work? Your Personal Brand Is the Problem

Your personal brand is going to be the single most important investment that you make this year. Not your resume, not another certification, not even your performance review. Your personal brand is essentially your professional reputation personified. It shapes what senior leaders, peers, and stakeholders say about you when you are not in the room, and those conversations directly influence your opportunities long before you ever see them.

I see high performers get stuck all the time because they assume hard work speaks for itself. It doesn't, at least not entirely. Performance absolutely matters, but your reputation shapes how people interpret that performance and whether they believe you can operate at the next level.

In this episode, we discuss:

• What is a personal brand at work, and why does it matter for promotion • How does personal brand influence performance reviews and nine-box ratings • Why do high performers get overlooked for leadership roles • How do you identify and communicate your unique value at work • How long does it take to rebrand yourself inside a company