Podcasting Business School 608: Podcasting SEO strategies that helped me cross 1 million downloads.
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Feb 10, 2026 A deep dive into podcast organic discovery and why app search differs from web and YouTube. Practical tactics for show naming, host descriptions, and episode titles to boost visibility. Step-by-step keyword research methods and 40 ready-to-use keyword examples. Guidance on rebranding, updating past titles, and where show notes actually matter.
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SEO Strategy Drove 1M+ Downloads
- Adam credits organic discovery/SEO for helping him surpass one million podcast downloads.
- He calls this strategy his primary growth lever and updates it annually.
Choose Plain, Category Keywords
- Use category-related, plain keywords (e.g., health, marketing, finance) rather than creative made-up words.
- Pick clear, commonly searched words to avoid getting lost among generic podcast names.
Use Tested, Relevant Keywords
- Use proven, ordinary keywords (e.g., health, business, marketing, finance) — avoid made-up terms.
- Limit keywords to relevant ones and never stuff the name with unrelated words.