In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
[00:52] Allbirds shoes have raised over $27 Million in funding.
[01:18] Nike and Adidas are shaking in their boots over this company.
[01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
[01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
[02:20] Your first 1000 fans are the most important.
[02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
[02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
[03:50] Allbirds started by running a bunch of Facebook ads.
[04:00] Eric would crank away at podcasts, while Neil would target influencers.
[04:30] Neil would also guest post and focus on content marketing.
[04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
[05:23] Eric is an investor in Unity Influence, which connects people with influencers.
[06:00] That’s all for today!
[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

NFL DFS: Week 14 Main Slate Breakdown