Do you really know?

How often should you wash your jeans?

Apr 8, 2026
They debate whether jeans need washing after every wear and why less frequent washes can help preserve denim. Practical care tips include washing inside out, low temps, gentle spins, and air drying upside down. They also discuss quirky washing advice like shower-washing and the idea of waiting around 20 wears before cleaning.
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ADVICE

Wash Jeans Gently To Preserve Fit And Colour

  • Wash jeans gently to preserve colour and fibers.
  • Wash inside out at low temperature with a soft spin, air dry upside down and avoid tumble drying or ironing.
INSIGHT

You Can Wait About 20 Wears Before Cleaning

  • You don't need to wash jeans after every wear; spacing washes keeps them looking better longer.
  • Fashion expert Tan France recommends waiting about 20 wears before a full clean when possible.
ANECDOTE

Levi's CEO Suggested Shower Washing Jeans

  • Levi's CEO Charles Berg once suggested avoiding the washing machine entirely to preserve denim.
  • He later clarified he meant avoid machine washing and even suggested washing in the shower with soap as an alternative.
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