In this episode, Gareth Everard, founder of Rockwell Razors and co-creator and former CMO of Lomi ($100M+ in 2 years), explains why revenue growth can be misleading and what serious DTC operators track instead.

We unpack Gareth's 4-lever framework for building a profitable eCommerce business, how to calculate allowable CAC before you truly know LTV, and why relying on future LTV assumptions can quietly break your financial model.

We also get into his preference for funding via revenue over venture capital, why bundling often beats subscriptions, and the launch mechanics that helped Lomi generate $3M in its first 72 hours on Indiegogo.

Key Takeaways

(00:00) Intro

(01:27) Crowdfunding Vs. Venture Capital Funding

(03:25) Why Revenue Growth Can Kill a DTC Brand

(06:45) The Real Math Behind SaaS vs. DTC Valuations

(14:18) The 4 Levers of eCommerce

(22:54) Why He Won't Build Below 80% Gross Margin

(26:23) Difficult Business Models

(30:26) Is the Subscription Model the Right Move?

(35:40) When Bundles Beat Subscriptions for LTV

(39:50) How Lomi Did $3M in 72 Hours

(43:48) Using Crowdfunding for Product Feedback (Carefully)

(47:04) Contribution Margin Creates Optionality

Watch on YouTube: https://youtu.be/7NPXMBRuTXE

Let's Connect:

217: How $100M DTC Brands Actually Measure Growth with Lomi Founder, Gareth Everard