Reverse ETL, BI, AI, and more with Brian Kotlyar, Hightouch

7 snips

Sep 19, 2023

Brian Kotlyar, VP at Hightouch, and Allan Wille, CEO at Klipfolio, discuss reverse ETL, BI challenges, and AI's impact on data analytics. They explore streamlining data manipulation, the value activation chain, personalized interactions with AI, and navigating the data deluge for better business outcomes.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Learning Analytics By Doing At New Relic

Brian recounts leading analytics at New Relic without knowing SQL initially and learning quickly on the job.
That experience exposed him to the recurring activation problem that inspired his interest in reverse ETL.

INSIGHT

Activation Is Most Of The Job

Analytics teams spend most of their time extracting and handing lists, not just building dashboards.
Reverse ETL removes that drudgery so analytics can reliably activate data across systems.

ADVICE

Replace Homebrew Syncs With Managed Pipelines

Move brittle, home-brew syncs into a managed reverse ETL to gain throughput, CDC, and observability.
Remove manual CSVs and scripts so business teams get trusted data everywhere with no extra work.

Get the Snipd Podcast app to discover more snips from this episode