Community Creators with Shana Lynn Should I Include Everything in My Membership?
Mar 2, 2026
A Q&A tackles whether to bundle every program into a membership and why that can hurt profitability. Learn why keeping high-ticket offers separate can protect margins. Hear a strategy for giving members first access and using your email list as a staged marketing step. Get practical tips on member discounts that reward loyalty without underpricing your offers.
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Including Everything Harms Profitability And Retention
- Including every program in a membership reduces profitability and overwhelms members.
- Shana Lynn warns the impulse to bundle everything leads to missed revenue and member churn from overload.
Give Members First Access Before Public Launch
- Do keep high-ticket programs separate from your membership and give members first access to launches.
- Shana Lynn recommends a members-first week before opening registration to the email list and social media to reward loyalty and manage demand.
Stage Launches To Grow Your Email List And Fill Spots
- Use staged launches: members first, then your email list, then social media if spots remain.
- This tactic also grows your email list by marketing 'first access' to subscribers before public posts.