The WARC Podcast Inside the WARC Grand Prix jury room
Jul 18, 2024
CMOs Susan Irving and Gugu Mthembu discuss judging for WARC Awards 2024, insights from Cannes Lions, leveraging brand assets for sales on Black Friday, and innovative marketing campaigns driving social change. They reflect on the Cannes experience, focusing on industry connections, AI advancements, and mentorship programs.
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Judging Was A Career Highlight
- Susan Irving described judging the global Grand Prix as a career highlight and a learning experience.
- She praised the jury's openness and global perspectives for improving marketing thinking.
Serve On Juries To Learn
- Gugu Mthembu recommends jury duty as both giving back and a high learning experience.
- She says it sharpens perspective through case reviews and deliberations.
Distinctive Assets Drive Immediate Impact
- The Mercado Libre 'Handshake Hunt' used a brand's distinctive logo as the campaign core and drove immediate sales lifts.
- Leveraging distinctive brand assets can deliver both instant sales and long-term brand recall.