The Tom Ferry Podcast Experience

The Greatest Housing Opportunity of the Decade is Here

Jan 15, 2026
A compelling presentation reveals the true state of housing affordability and its political implications. Discover how recent policy shifts and mortgage rate changes are reshaping the market. Inventory is rising unexpectedly, hinting at new opportunities, especially with expired listings. Learn why we’re entering a two-speed market, where some areas are tight while others are soft. Plus, insights on wage growth outpacing prices lead to improved buyer purchasing power. Elevate your strategy with this crucial housing market analysis.
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INSIGHT

Inventory Is Returning Nationwide

  • Inventory has rebounded and is higher than the past five years in many markets, creating more choices for buyers.
  • Expect continued inventory growth this year, which contributes to a more balanced market and cooler price pressure.
ANECDOTE

Family Story About Speaking To A Real Estate Club

  • David shared a personal story about being asked to speak to his son's real estate club and becoming his favorite son for agreeing.
  • The story humanizes his message and connects with audience familiarity.
INSIGHT

Three Forces Drive Affordability

  • Affordability is driven by three core forces: mortgage rates, home prices, and wages, with taxes/insurance as an emerging fourth factor.
  • Track and explain each component to clients to clarify buying power shifts.
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