#94 Lizzie Waley: From Handmade Prototypes to Stocked in Walmart and the Gut Instincts Behind Sundae Body’s Big Moves

This week on The Lazy CEO, we’re catching up with Lizzie Waley, founder of Sundae Body, to hear about the wild ride her brand has been on since she last joined us. From major growth milestones to landing on Walmart shelves, Lizzie gives us an inside look at what it takes to scale a business while staying true to your vision.

We also dive deep into the power of trusting your gut—knowing when to say yes, when to say no, and how to navigate the overwhelming reality of a busy entrepreneurial (and personal) life. If you’ve ever felt stretched too thin or unsure about an opportunity, this episode is for you.

Plus, we’re shining a spotlight on Ice Glow, a small business that’s redefining at-home self-care.

We’d love to spotlight your business on the podcast! Send us a 1-2 minute video as a link to hello@thelazyceo.com, telling us about your business and how we can help you. We might just feature you in an upcoming episode.

Also, don’t miss out on BitchCon 2025! Tickets are now available to purchase for the event that’s set to empower and inspire entrepreneurs. Get yours here.

Connect With Us

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Follow Lizzie Waley: @lizziewaley

Follow Sundae Body: @sundaebody

Stay updated with our host, Jane Lu: @thelazyceo

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