Awkward Silences #23 - How to Interview Customers Continuously with Teresa Torres of Product Talk
4 snips
Aug 20, 2019 
Teresa Torres, product discovery coach and founder of Product Talk, helps teams build a steady rhythm of customer conversations. She covers creating a weekly interview cadence, automating recruiting, using a single story-driven question, visual synthesis like opportunity solution trees, and bringing PMs, designers, and engineers into interviews.
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Make Research Continuous Not A Phase
- Continuous interviewing stretches research from a one-off phase into an ongoing practice to reduce surprise and misunderstanding.
- Teresa Torres recommends making research smaller and continuous so teams infuse customer feedback throughout discovery and delivery.
Prioritize Interview Frequency Over Total Count
- Interview at least once a week and focus on reducing cycle time between customer touch points.
- Aim to move from quarterly to monthly to weekly (or multiple times a week) depending on where you start.
Automate Recruiting To Never Chase Participants
- Automate recruiting so interviews appear on your calendar without manual effort.
- Use product interstitials, incentives, sales/account teams or advisory boards to create a steady pipeline of participants.
