How To Become The Go-To Expert In Your Industry with Sabrina Stocker

You do great work.

You have all the case studies and testimonials.

But you still feel invisible.

This is a problem most creative founders face. They want to be seen as the go-to expert. The name that gets mentioned in rooms they’re not even in.

But instead, they’re constantly chasing projects and wondering why people with less experience are getting all the attention.

In this episode, I sit down with Sabrina Stocker, serial entrepreneur, Founder of Two Comma PR and former Apprentice candidate, to unpack what it takes to build visibility and authority as a creative.

Sabrina has built a powerful personal brand, spoken on some of the UK’s biggest stages and grown an audience of over 50,000 followers.

We explore the strategies and mindset shifts that separate leading authorities from talented but overlooked creatives, and how to position yourself so the right people start coming to you.

If you feel undervalued and overlooked, this episode will change the way you think about authority and how to build it.

Covered in this episode:

• The 3 steps to becoming the go-to expert in your industry.
• Why creatives should pay attention to AEO.
• How to go from visibility to paying clients.
• What most creatives get wrong about their offering.
• How to build relationships and get into the right rooms.
• How Sabrina has been able to speak on some of the UK’s biggest stages.
• Operating at a high level as an introvert.
• Simple ways to gain respect on a sales call.
• What needs to be in place before seeking PR opportunities.
• And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Two Comma PR - https://twocommapr.com/ 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Sabrina Stocker on LinkedIn - https://www.linkedin.com/in/sabrinastocker/ 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV