AI Snips
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Build Your Niche By Doing The Work Anyway
- Do create your niche by simply doing the work and letting the world adapt around you rather than waiting for demand.
- Higgs describes deciding at 40 to become a writer and trusting readers would appear to support a narrow sustainable niche.
KLF Million Pound Burn That Sparked A Book
- John Higgs first noticed the KLF controversy when they burned a million pounds and couldn't stop thinking about it.
- He read an Observer report about Bill Drummond burning the cash on Jura which stuck in his craw and led him to write the book years later.
Nineties Irony Killed Positive Cultural Narratives
- Higgs links 1990s irony and postmodern TV to a broader cultural paralysis where people preferred deconstruction over hopeful narratives.
- He argues that the era's irony closed off direct, optimistic storytelling and promoted a worldview of cultural cynicism.