Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! International SEO to Cross Internet Borders w/Sarah Pokona
Navigating International SEO with Sarah Pokona.
Today I'm joined by Sarah Pokona to talk about the unfamiliar nuances of international SEO.
Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability.
Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.
Sarah now specializes in international SEO, and has specific advice to implement it successfully. In particular:
- taking time to understand local search behaviors, (or find someone locally who does!),
- How to properly manage multilingual websites,
- A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe.
Sarah shares positive and negative experiences with geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing.
If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!
Connect with Sarah Pokona:
Linkedin
Dragon Metrics (Save 5% with my code: WADDELL)
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!