Guy Kawasaki's Remarkable People How Does Disruption Actually Happen Inside Organizations with Scott Anthony
Apr 1, 2026
Scott Anthony, Tuck School professor and Innosight innovator, explains why disruption is more than invention. He discusses how firms repeat disruption, when to defend versus transform, and why disruption is a team sport. Scott also covers optimistic paranoia, where to place innovation leadership, and how big shifts like AI and blockchain need guardrails.
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Disruption Is Innovation That Redefines Markets
- Disruption is a subtype of innovation that makes something complicated and expensive simple and affordable, changing market dynamics.
- Scott Anthony cites P&G's repeated category disruptions like Tide, Crest, and Pampers as patterns of playing offense across categories.
Run With Optimistic Paranoia
- Create optimistic paranoia: watch threats but maintain belief you can create new growth.
- Give the new initiative its own organizational space, like P&G did for disposable diapers in 1954.
Apple Killed The iPod To Let The iPhone Thrive
- Apple killed its iPod business to make way for the iPhone even though iPod was highly profitable.
- Scott uses this to show successful disruption sometimes requires killing your own cash cow.
