467: How to Listen to Your Audience So You Can Create Services That Sell with Sarah Peck

Today on the podcast we are joined by our wonderful friend and all-round badass, Sarah Peck. Sarah is the founder of Startup Pregnant, a New York City-based company dedicated to documenting women’s leadership. She is a writer, yoga teacher, and hosts Startup Pregnant’s weekly podcast too! Her goal is to amplify women’s voices and promote their business through her work and she definitely has one of our favorite brains in the game! We share a lot of her business philosophy and will be using this episode to geek out on some strategies for listening to your audience as a way to help grow your product or service.

This super under-utilized and somewhat simple strategy can help you and your biz so much! By paying closer attention to your audience, you can really improve what you offer and make the direct connection between those paying you and what you provide for them. Quite a straightforward equation, right? This is the second time Sarah is joining us on the Strategy Hour and if you haven’t heard her previous appearance go back and check it out immediately, it’s Episode 185! This episode’s topic was sparked by a conversation a few days prior where we were chatting to Sarah about business philosophies and implementation of these. We really believe in these ideas and they are so in line with our core values that we could not resist having her on to talk all about it!

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