#197 - Jason Daniel - How LSKD's $80million Empire was Built

May 12, 2024

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Jason Daniel is the founder and CEO of LSKD, one of Australia's biggest Sportswear & Streetwear brands. In 2023, LSKD was estimated to be worth upwards of $80 million and has recently hit international markets.

We were absolutely stoked to sit down with one of the most successful CEO's in the country and hear about the LSKD story. But what you'll quickly learn is that Jason is one of the most humble and down to earth guys you could meet!

From LSKD's inception in 2007, Jason shared some of the lessons and toughest moments he's faced along the way.

From the online store missing out on more than 50% of sales, to factory break-ins there have been plenty of heartbreaking moments. Plus, the personal struggle of keeping a business afloat at times where there wasn't enough money to pay himself.

We heard about the CEO away from the business and it is no surprise that the brand is where it is today. From the 4.00am morning rises into a daily vigorous fitness routine, to the father after hours, we got a glimpse into Jason the human.

And you'll walk away with inspiration whether you have an in interest in business or none at all. Jason's grit, determination, persistency and drive makes him a great role model full of life lessons and humility to share the harsh lessons he's learnt through errors.

Enjoy this inspiring Aussie story and the world of the great Jason Daniel.

Shop LSKD - LSKD | Online Store | The Official LSKD Site

Follow Jason on Instagram @jasondaniel__

This episode is brought to you by Fleet Plant Hire Solutions. Head to www.fph.com.au for all your earth moving needs!

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