Katie Hughes runs Bodyworks — a small-group training facility in a small Scottish town… and in just 9 months she’s gone from 30 garage-gym members to nearly 120 recurring members, with trials lined up and capacity in sight.

In this episode, Katie breaks down what actually drove the growth: a smart opening-day play that brought 200+ locals through the door, the non-salesy way she uses local Facebook groups to create waves of enquiries, and why she believes “stongevity” (strength training for life) is the positioning that’s pulling in more 55+ clients — and then integrating them into the main timetable.

We also get into the unsexy reality of scaling: why “systems that make sense only to you” start cracking around 80 members, what she’s learned hiring (and mis-hiring) staff, and the surprising truth about gym finances once expenses and VAT enter the chat.

If you’re thinking of moving from PT → garage studio → facility, this is the real behind-the-scenes version!

Find Out More About Katie:

Her Instagram: https://www.instagram.com/bodyworksstudio_forres/
Her website: www.bodyworksmoray.co.uk

#26 From 30 to 120 Members in 9 Months (w/ Katie Hughes)