In this episode, Carly hosts Drew Crisp, SVP, Digital of Liverpool Football Club, and Max Moore, Director, Head of Contemporary Art Auctions, Sotheby's Hong Kong, Co-Head of Digital Art Sales, Sotheby's Worldwide for a livestreamed discussion on their upcoming Sotheby's NFT launch!

This drop is game-changing for not only the Premier League, sports writ large--but the NFT and Web3 space in general. It's no coincidence LFC partnered with Sotheby's to bring this project to life.

Tune in to hear how fan engagement will be changed forever after this drop, everything that went into bringing it to life, how LFC is thinking about NFTs' broader future potential, and so much more!

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------ Timestamps: 0:00 Intro 1:40 Drew's Background & Fan Engagement 5:55 Sotheby's & Liverpool Partnership 10:12 The LFC Heroes Club Launch 14:17 LFC Heroes Club Benefits/Utility 15:55 Why Now? 18:30 Dealing with Pushback 20:51 Sotheby's Thoughts on NFTs 24:16 Educating Liverpool Fans 31:08 The Business Side of NFTs 34:30 Drew's NFT Click Moment 36:45 Max's NFT Click Moment 38:55 What Happens Next 46:03 Where & When to Buy

------ Resources:

Where to Buy: https://metaverse.sothebys.com/lfc/auction

LFC Heroes Club: https://www.liverpoolfc.com/news/reds-launch-lfc-heroes-club-first-digital-collectibles

Sotheby's Announcement: https://www.sothebys.com/en/press/lfc-and-sothebys-launch-lfc-heroes-club

LFC Heroes Club on Twitter: https://twitter.com/LFCHeroesClub

----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

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