AdTechGod Pod Ep.125 Inside the Modern Agency: Publicis Groupe’s Linsey Loy on Measurement, Trust & What CMOs Need
Mar 17, 2026
Linsey Loy, Head of Strategic Development and Executive Engagement at Publicis Groupe, brings agency and media leadership with a people-first focus. She discusses changing pitch processes and elevating young talent. She explains why unified measurement is critical for CMOs, stresses data privacy as non-negotiable, and links trust and humane leadership to long-term client relationships.
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From Newsroom Hustle To Agency Growth Leader
- Linsey Loy moved from broadcast journalism to agency growth roles, using newsroom hustle to shape her career pivot into media, tech, and chief growth officer positions.
- She values paying it forward, prioritizing seeing people promoted over revenue and calling the hundreds of millions won 'gravy.'
Pitches Got Faster And More Integrated
- Pitch processes are compressing from months into six to eight weeks while clients now expect integrated teams with people who will actually work on the account.
- Linsey sees younger, less-polished talent getting opportunities to lead pitches, proving grit and ideas can win business.
Unified Measurement Is The CMO's Language
- Unified measurement is non-negotiable because siloed KPIs hide the true business growth drivers and confuse CMOs' ability to influence the C-suite.
- A single source of truth lets agencies report revenue and profitability confidently and aligns marketing to margin and revenue outcomes.