Mastering Coaching Skills

279. The 3 Patterns I'm Seeing in Thriving Coaching Businesses Right Now

6 snips
Mar 3, 2026
They unpack three patterns that signal which coaching practices are actually thriving right now. The conversation highlights shifting away from one-size-fits-all tactics and designing marketing that fits your style. Archetypes are used as a filter to reduce distraction and boost consistency. The importance of boundaries, rest, and community structures that celebrate differences is emphasized.
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INSIGHT

Do Marketing Your Way

  • Coaches can build profitable marketing by doing it their way instead of following one-size-fits-all rules.
  • Lindsay observed members drop draining tactics, adopt fun aligned methods, and watch confidence and energy ripple across their business and life.
ANECDOTE

Archetype Helped A Client Avoid Bad Marketing

  • A client described how knowing her coach archetype helped her spot which marketing methods were actually meant for her and which weren't.
  • She used archetypes to filter content, avoid distractions and save money by recognizing which proven methods targeted other archetypes.
ADVICE

Choose Fun Marketing To Produce More

  • Try switching to marketing approaches that feel fun to increase output and consistency.
  • Lindsay reports coaches who changed to aligned strategies produced far more content because it didn't drain them the way previous tactics did.
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