The Social Radars Gusto Co-Founders: Josh Reeves, Edward Kim & Tomer London
19 snips
Jan 15, 2025 
Josh Reeves, Co-founder and CEO of Gusto, along with fellow co-founders Eddie Kim and Tomer London, share their inspiring entrepreneurial journey. They reflect on their early startup ideas, including a memorable photo-sharing venture. The founders discuss the evolution of Gusto's payroll solutions, emphasizing their commitment to customer feedback and creating a positive experience for small businesses. They also touch on navigating challenges during the COVID-19 pandemic, showcasing their dedication to supporting clients through turbulent times.
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Pickwing's Pivot
- Pickwing, Eddie's first startup, initially printed and mailed photos sent via email.
- Later, they pivoted to digital photo frames with Wi-Fi, inspired by the then-popular trend.
Chance Encounter
- Josh Reeves and Eddie Kim reconnected by chance at the San Francisco Half Marathon.
- This led to them discussing their shared ambition to tackle more impactful projects.
The Closet Bedroom
- During Y Combinator, Eddie Kim slept in a walk-in closet in a shared house.
- The closet had a skylight and housed his queen-size air mattress alongside his roommate’s belongings.