Dive Club 🤿 Emily Campbell - AI UX Deep Dive
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Nov 24, 2025 Emily Campbell, VP of Design and creator of Shape of AI, dives into the future of AI interaction. She discusses building trust in AI experiences and essential design patterns for enhancing prompts. Emily emphasizes the importance of guiding users through AI with wayfinder patterns and tuners to improve interactivity. She also highlights the risks of deep personalization and the need for transparency in AI. Hiring designers with curiosity and developing hands-on experience is her strategy for cultivating great AI talent. This engaging conversation unpacks the evolving landscape of AI UX.
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Show Examples And Let Users Tune Prompts
- Offer wayfinders like sample galleries and onboarding that show examples of how others use the AI.
- Use tuners (preset styles, prompt enhancers) so users can refine model understanding before running costly requests.
Chat Is A Fast Way To Build Shared Context
- Chat-style interaction efficiently builds shared context and lets users verify model understanding early.
- Over time users shift from prompting to observing, collaborating, and overseeing the AI.
Onboarding Hooked By Showing Your Voice
- Emily describes a co‑founder product that pulls your Gmail and Notion to show sample work during onboarding.
- The app immediately wrote an email in her voice, which hooked her and illustrated trust-building by showing competence early.