The real reason influencers are rich | #20

3,000 cold DMs. Co-founders with millions of TikTok followers. A portfolio ranging from de-extinction science to Kentucky Derby horses.

Marshall Sandman isn't running a traditional venture capital fund.

In this conversation, Marshall breaks down the Animal Capital model: using massive influencer reach to bypass traditional ad spend for their portfolio companies. 

We debate the cringiest parts of LinkedIn (and why he’s hesitant to become a "LinkedIn influencer"), discuss the economics of bringing wooly mammoths back to life with Colossal Biosciences, and share the insane story of how Griffin Johnson moved the betting odds at the Kentucky Derby by 60% just by posting.

If you want to understand how the creator economy is reshaping venture capital, this episode is your blueprint.

Connect with Marshall: https://www.linkedin.com/in/marshall-sandman-9ab40526/

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to connectionaccepted@gmail.com

Join Matt & I as we build a $10M Podcast: 

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