Influential Voices of Authority Get Noticed In A Sea Of Sameness - Episode 062
Being unique is the only way you can make your podcast get noticed in the sea of sameness. There are so many podcasts in your niche. Being memorable is critical.
There is one file in your listener's mind that you occupy. You can't occupy multiple files. You must pick one. Define that file and do all you can to support that image. That is the essence of your brand.
Where does McDonald's fit in your brain file? McDonald's is probably the “Fast Hamburgers” file? Does it also fill the “Milkshake File”? Probably not. Sure, they serve milkshakes. However, that file is probably occupied by your favorite ice cream shop.
Where would Cheetos fit in your brain file? It would go in the “Lip Balm” file, right? Of course not. However, Frito-Lay launched Cheetos Lip Balm in 2005. It failed miserably, because Cheetos occupies the “Cheesy Puffed Snack” file in your brain.
Your podcast brand can only occupy one file. Pick the one image your brand can own? Define your brand.
When we create, we expose our perspective. We open ourselves to criticism. It is natural to want your thoughts, views, art and creation to be accepted by everyone. To avoid being disappointed, we often play it safe. Our creativity lacks creativity. It is risky to be truly creative. However, that is really the only way to get noticed. Safe blends in. Risky stands out.
To create engaging content with your podcast, you need to be unique. Your first idea will rarely be a truly unique idea. That first idea will usually be something you have done or seen done in the past.
Keep working the idea. Let it lead to other, more creative ideas. The more often you let your mind explore other options, the more often you will develop truly unique ideas. Don't settle.
Always attempt to create something unique with your content. Do not settle for your first idea. Push yourself. Brainstorm. Let one idea lead to the next until you have a long list of ideas. Then, select the best idea from the bunch. You will usually find the best and most unique idea further down the list.
If you settle for your first idea, you content will become stale. You will continue to use ideas that have been used in the past. There will be nothing to engage your audience.
The unexpected creates amusement, delight and a memorable event. Being direct assumes your listener cares about your marketing message. They don’t. You need to be unique to be memorable. Be distinct, unusual, and unexpected.
Congratulations to Dave Jackson over at the School of Podcasting. Dave was recently named the new Director of Podcasting for New Media Expo. NMX will be held April 13-16, 2015 at the Las Vegas Convention Center. It will also be held in conjunction with the NAB Show. NMX is always a great event and should be even better with Dave at the helm. I'm very excited about the show.
Dave and I do a show together called the “Podcast Review Show”. You can learn how you can be a highlighted podcaster on the show by clicking HERE. We have added a new option to the show where podcasters do not necessarily need to appear on the show to have their podcast reviewed. Get all the details HERE.
Let me know how I can help you with your podcast. E-mail your questions to Coach@PodcastTalentCoach.com.
You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com.
Let me teach you how to turn your information into engaging entertainment.