This is a great episode with Miles Jones, Senior Commercial Manager Western Canada for anyone who ever wondered how brands like Aperol and Campari went from obscure to mainstream in five years, this is a really great insight how you can take a brand and make it mainstream using a couple of specific tips and tricks. Worth the listen to learn the mantra behind the whole Campari Group, not just their bitter line up.

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Shot #88 - Miles Jones of Campari Group