Own Your Business What it Takes to Level Up in Luxury in 2026
Feb 16, 2026
They unpack a year-long, implementation-first program that moves beyond one-off bootcamps. Conversation covers new 2026 features like custom AI tools and guaranteed hot seat coaching. They explain accountability pods, copy and design deliverables, and a positioning report that shapes messaging and sales assets. Enrollment structure, tiers, and who the program suits are also highlighted.
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Why The Program Began In 2022
- Sam launched the program in 2022 because post-pandemic couples were willing to spend more and the industry lacked sales training.
- He aimed to teach how to attract and book clients who pay premium rates.
Follow The Teach-Build-Hot Seat Cycle
- Teach core content, then run implementation labs and a guaranteed hot seat each month.
- Commit to roughly six hours monthly to build and apply the framework.
AI Needs Niche Guardrails
- AI can be powerful but must be guided by niche frameworks or it produces generic, harmful output.
- Custom GPTs plus expert prompts unlock speed and quality for wedding businesses.