Best Buy, Amazon and the new world of retail

E-commerce powerhouse Amazon has drastically changed the retail landscape, threatening traditional retailers left and right with their new model of selling things. A few years ago, Best Buy was a victim of that changing market and on the verge of collapse. But the company has clawed its way out of the hole thanks to a new emphasis on multi-channel commerce, in-store and online.

Today we’re sitting down with Best Buy Chief Digital Officer Bala Subramanian to hear how the retailer has integrated digital and online commerce to turn its business around. See more stories about Best Buy here and follow all our coverage at GeekWire.com.

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