Before or After Training? The Science of Cold Plunging

Today’s guest is Ryan Duey, the CEO and co-founder of Plunge, a company that has played a major role in bringing cold-water immersion and recovery practices into the mainstream.

Ryan helped found Plunge with a focus on making high-quality, durable cold-plunge systems accessible to athletes, coaches, and everyday consumers alike. Under his leadership, Plunge has grown from a niche recovery concept into a widely recognized brand used across professional sports, fitness facilities, and homes worldwide.

With a background rooted in entrepreneurship and product development, Ryan has been instrumental in bridging the gap between evidence-based recovery practices and real-world application. His work has helped normalize recovery as a foundational pillar of performance, health, and lifestyle, not just an afterthought.

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