The Future of User Experience with Mercedes’ Dalal Elsheikh

MotorTrend's Ed Loh & Jonny Lieberman sit down with MBRDNA Experience Designer, Dalal Elsheikh! What will user experience look like 10-15 years from now? Will we be exclusively looking at screens? What about VR or AR? How will AI be implemented?

2:12 - Question of the Day.
7:43 - Dalal's role at Mercedes.
11:51 - Will Screens be the standard moving forward?
15:00 - CarPlay.
18:27 - Can cars keep up with the phone companies?
22:03 - UX (User Experience) vs UI(User Interface).
23:50 - Educational background - From NJU to Art Center.
26:37 - Ford. The Factory Studio.
32:40 - Wearable tech?
33:36 - Valet/Car Wash improvements.
35:00 - VR, AR & HUD.
41:36 - Incorporating AI.
46:39 - Design inspiration & designing for the future.
51:30 - EV pushback & moving goalposts.
53:10 - China UX.
57:00 - Brand experience.
59:00 - Will.I.Am driving experience.
01:01:45 - Hot Wheels: Ultimate Challenge!
01:05:50 - Race Service. Travis Scott performance.
01:08:00 - Drake vs Kendrick?
01:09:19 - DalalDesignLab.com!

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