The Unofficial TikTok Shop Podcast with Jordan West
Ep 368: Intentional Brand Partnerships With Lynn Power, Masami
Most independent brands can’t afford to test too many advertising opportunities due to budget constraints, but brand partnerships offer a great means of low-cost growth.
In this episode, Lynn Power of Masami talks about the way she’s building a collective doing pop-ups around the country, what strategies work, and the ins and outs that go into making it successful.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- When you are bootstrapped, you have to find your opportunities because you can't pay to play with the big boys.
- Brand partnerships could work well to leverage followings and grow businesses.
- Go into a space that's going to attract the right customer base.
- Some brands will be heavily engaged and some will be very transactional and will only care about the sales.
- Staffing is a critical piece in managing logistics.
- When a founder is in a store, the sales go up threefold.
- A community is a foundation that you need to scale.
Recommended App: Canva
https://www.canva.com/
Recommended Podcast: The Joe Rogan Experience
https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Today’s Guest:
Lynn Power is a co-founder and the CEO of Masami.
Masami is a brand of clean premium hair care.
Connect and learn more about Lynn and Masami here:
Website: https://www.lovemasami.com/
LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904
Instagram: https://www.instagram.com/lynnpowered/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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PROMO CODE
Upgrowth
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